From your phone
bank whenever you want, wherever you are
Case study
Eurobank homepage redesign
A personal project exploring how Eurobank’s homepage and navigation could help visitors find relevant banking services.
Independent concept project, not affiliated with Eurobank.
A homepage organised around products and needs
Interactive preview
Open Products, explore the page, or scroll through the design.
Desktop homepage and navigation concept.
01 · Problem
Crowded content and unclear navigation hid the way forward
Eurobank’s homepage gives considerable space to promotions, while its navigation makes it difficult to see what each section contains. With too many messages competing for attention, the main action was easy to miss.
02 · Research
The review revealed two priorities
I reviewed the homepage and navigation using Nielsen’s usability heuristics and principles from Krug and Norman. I then compared how other banks organise their services.
App-store reviews helped me understand customers’ wider concerns, although they were not direct evidence about the website. Published usability research helped me assess patterns such as rotating promotions.
Together, the findings pointed to two priorities: making the navigation easier to explore and organising the homepage around what visitors need to do.
Rotating homepage promotions
Promotional cards competing for attention
Products presented through tabs and a carousel
Repeated links in the original footer
03 · Design
Those priorities shaped the homepage and navigation
Each part of the redesign needed a specific job. The navigation needed to show what it contained, while the homepage needed a stronger focus and a way to explore services by need.
The Products menu revealed services before another page loaded
Opening Products shows the available services without taking visitors to another page. Familiar categories such as Accounts and Loans appear with short descriptions explaining what each option is for.
Log in and New customer remain visible as direct starting points for existing and prospective customers.
Services visible inside the open Products menu
One message gave the opening section a clear purpose
I replaced the rotating promotions with one message and one New customer button. The message and button are aimed at people who are still deciding whether Eurobank is right for them. Existing customers can still log in from the navigation.
One message and one action for new customers
Interactive preview
Select New customer to preview the button interaction.
Banking that fits your life
Choose how you bank. You can change your mind later.
Homepage hero concept.
Visitors could start with a need instead of a product
Someone may know what they need without knowing the name of a banking product. The “What brings you here?” section begins with familiar situations, then shows relevant options beside them.
Banking services organised around visitors’ needs
Interactive preview
Choose a need to explore the options.
STEP 1 — PICK A NEED
What brings you here?
Pick the closest one. You can change it at any point.
Not sure where to start?
STEP 2 — CHOOSE AN ACCOUNT
Everyday account, and savings
An account is where money lands and leaves. Some pay interest while you can still reach the money, and some hold it for a fixed time.
Concept preview. Other destinations are not included.
The app and branch options side by side
The section presents two ways to open an account: through the app or at a branch. A shared three-step overview shows what getting started involves before visitors choose how to begin.
App and branch routes presented side by side
Interactive preview
Explore the two ways to get started.
How to bank with us
Use one, or both. You can change at any time.
From your phone
bank whenever you want, wherever you are
At your local branch
talk to someone in person who can help you
WHY START HERE
You will know before you commit.
Whichever way you start, it is the same three steps, and you can see all of them before you begin.
- Choose your account
- Prove who you are
- Start banking
Concept preview. Other destinations are not included.
The footer kept support without repeating the navigation
I removed product links that were already available through the main navigation. The footer keeps company information, rates and fees, support, and legal links where visitors expect to find them.
Support, company and legal information in the footer
Interactive preview
Explore the footer links.
Concept preview. Other destinations are not included.
04 · Mobile
The same experience adapted to a smaller screen
On mobile, the navigation moves into an expandable menu and the homepage sections stack vertically. The routes and priorities remain the same, but the layout fits the smaller screen.
Interactive preview
Open the menu, explore Products, or scroll through the page.
Banking that fits your life
Choose how you bank. You can change your mind later.
STEP 1 — PICK A NEED
What brings you here?
Pick the closest one. You can change it at any point.
Not sure where to start?
STEP 2 — CHOOSE AN ACCOUNT
Everyday account, and savings
An account is where money lands and leaves. Some pay interest while you can still reach the money, and some hold it for a fixed time.
How to bank with us
Use one, or both. You can change at any time.
From your phone
bank whenever you want, wherever you are
At your local branch
talk to someone in person who can help you
WHY START HERE
You will know before you commit.
Whichever way you start, it is the same three steps, and you can see all of them before you begin.
- Choose your account
- Prove who you are
- Start banking
Mobile homepage and navigation concept.
The complete mobile homepage
The mobile menu with Products open
05 · Outcome
A clearer way to explore, ready to be tested
The final concept gives promotions less prominence and introduces two ways to explore Eurobank’s services: by product or by need. The homepage and navigation follow the same structure across desktop and mobile.
The design has not yet been tested with participants. My next step would be to ask people to find a suitable account and locate how to become a customer, then observe where they hesitate. Those sessions would show me what needs to change.